Pay What You Can Restaurants

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Screen Shot 2011 06 29 At 9.23.52 AmRonald Saich, the founder and chairman of Panera Bread, has sculpted his company into one of the most successful small restaurant chains in the country. He's also done something no other chain has done before.

By creating a unique, pay-what-you-can model at three "Panera Cares" cafes around the country -- and more are coming soon -- he has proven an idea that seems revolutionary for a large corporation, but is actually very simple: trust people; they'll often surprise you.